About copywriting

 

Copywriting is often seen as the black sheep of writing family. People presume it's not as interesting or romantic or fun to write as fiction or poetry. And if that's how you feel about copywriting, you are approaching it all wrong. There's a few things we need to establish, if we want our copy to not become a piece of waste in any way. So here we go, 

• Write in the second person- When copywriting, talk to your audience. Don't address them in the third person, this could create a barrier between you and the audience. 
• Tell a story-  I am sure you've heard this one before, and I am sure you think you are telling a story, but are you, really? 
• Use emotive language- Words have power. You can use them to make readers feel something and you should, otherwise there is no point to your writing. 

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