No matter how small or large your business is, everything you do in marketing comes down to copywriting. Copywriting is not just madman siting around the office smoking, goofing-off until inspiration hits(after 5th whiskey) . Every marketing piece you create, from your business card to long-form direct mail pieces are built by writing good,benefit-focused copy.
If your ads and web aren't converting, here are two quick ways to improve your writing and convert more readers into clients.
So what?
No matter what you are selling, your copy needs to convey why it will be helpful for your customers
After writing out your copy, go through line by line and ask "so what?"This is an old copywriter trick from the days of large-scale, print campaign , but it works on blogs , site pages, pay per click ads and other content.
Know your customers
Customer avatar creation and " Visualizing" The ideal customer are sometimes are over-done in marketing courses. But, you should always have a general idea of who it's is that you are selling to.
Selling Bluetooth headphones tweeter millennials? Don't reference max headroom. Knowing your audience helps you focus your copy and increase conversion rate.
I hope this would help you guys to gradually increase your conversions through your sales copy and provide any value to you.
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